Category Archives: Video Initiatives
Break the Couch went running to help reforestation of mount Ymittos
We wanted for a while to get involved in sports but we were seeking the necessary opportunity. An opportunity which would combine athletics with a broader social impact. The opportunity arose and we decided to make a few videos about 1st Efklios Run in South Ymittos, Athens organized by Efklis. When we got to know about the event, we contacted the necessary authorities and voluntarily offered to make videos about the run.
Why did we choose this run? For us it was a clear cut:
1) Parts of the proceeds from the participants’ fee will be donated for the reforestation of Ymittos. Ymittos is a mountain range in the Athens area, which has suffered a lot from fires during the past decades
2) It was the first run organized for this purpose and we wanted to raise awareness for the event and its objective and help the local community
3) We thought that a mountain run would be very attractive for video purposes
We made visits to meet the organizers and to see the mountain and the trail where the run would take place. Two members of Break the Couch visited in advance the place and filmed a teaser video (which was published 2 weeks in advance of the event) to raise the number of participations. In addition it was great for us to structure our thoughts and see which the best places to shoot from are.
Another project we created as a team before we form Break The Couch. This is shot with a simple HD camcorder (SANYO CG20).
Earth Hour has been always very interesting on our way of thinking. To our mentality people doing something similar on the same time is really impressive and chaotic. Adding the value that they are doing it for a good cause makes it perfect for us. Therefore we always wanted to do something on this newly implemented special day of the world’s calendar.
Our participation during the years was just to turn off the lights and promote many local events through Social Media. This year was a bit different for us since some weeks before the Earth hour of 2012 one of our team members Vasilis came up with an amazing idea. For the last year we have been involved among others in the Social Media promotion of the “I Love Kypseli” initiative which is “a non-partisan initiative that started from the association of “Cafe Bar Restaurants of Kypseli” with the goal to upgrade the part of Athens were we live and work”. Today it is supported by many local groups and citizen organizations. Read the rest of this entry