Break the Couch went running to help reforestation of mount Ymittos
We wanted for a while to get involved in sports but we were seeking the necessary opportunity. An opportunity which would combine athletics with a broader social impact. The opportunity arose and we decided to make a few videos about 1st Efklios Run in South Ymittos, Athens organized by Efklis. When we got to know about the event, we contacted the necessary authorities and voluntarily offered to make videos about the run.
Why did we choose this run? For us it was a clear cut:
1) Parts of the proceeds from the participants’ fee will be donated for the reforestation of Ymittos. Ymittos is a mountain range in the Athens area, which has suffered a lot from fires during the past decades
2) It was the first run organized for this purpose and we wanted to raise awareness for the event and its objective and help the local community
3) We thought that a mountain run would be very attractive for video purposes
We made visits to meet the organizers and to see the mountain and the trail where the run would take place. Two members of Break the Couch visited in advance the place and filmed a teaser video (which was published 2 weeks in advance of the event) to raise the number of participations. In addition it was great for us to structure our thoughts and see which the best places to shoot from are.